Showing a tree to sell the forest : the impact of attribute- and alternative-based information presentation on consumers' choices
Gabriele Pizzi; Daniele Scarpi; Gian Luca Marzocchi
| Year of publication: |
2014
|
|---|---|
| Authors: | Pizzi, Gabriele ; Scarpi, Daniele ; Marzocchi, Gian Luca |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 42.2014, p. 41-51
|
| Subject: | Information presentation | Construal-level | Consumer choice | Attribute-based information | Alternative-based information | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Information | Informationswert | Information value | Theorie | Theory | Produktinformation | Product information | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010428831