Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
| Year of publication: |
1994
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|---|---|
| Authors: | Cradit, J.Dennis ; Tashchian, Armen ; Hofacker, Charles F. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 1, p. 117-127
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