Signaling quality through specialization
Year of publication: |
2008
|
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Authors: | Kalra, Ajay ; Li, Shibo |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 168-184
|
Subject: | Theorie | Theory | Signalling | Produktqualität | Product quality | Unvollkommene Information | Incomplete information |
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