Signaling unobservable quality choice through price and advertising : the case with competing firms
by Fulan Wu
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Fulan, Wu |
| Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 85.2017, 2, p. 243-260
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| Subject: | Produktqualität | Product quality | Signalling | Werbewirkung | Advertising effects | Preiswettbewerb | Price competition | Unvollkommener Wettbewerb | Imperfect competition | Monopol | Monopoly | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/manc.12145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666439