Signals vs. reality : consumer responses to green claims in quick commerce
Vardhan Choubey, Prasad Joshi, Debarun Chakraborty, Apoorv Khare, Andrea Appolloni
| Year of publication: |
2025
|
|---|---|
| Authors: | Choubey, Vardhan Mahesh ; Joshi, Prasad Vasant ; Chakraborty, Debarun ; Khare, Apoorv ; Appolloni, Andrea |
| Subject: | greenwashing | signalling theory | agenda-setting theory | cognitive load theory | elaboration likelihood model | green claims | Signalling | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358280