Silent ripples : negative CSR associations' impact in non-crisis situations
Bitt Moon and Chang-Won Choi and Eugene Kim
| Year of publication: |
2024
|
|---|---|
| Authors: | Moon, Bitt ; Choi, Chang Won ; Kim, Eugene |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 6, p. 1013-1033
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| Subject: | Coping behavior | Corporate ability | Corporate social responsibility | Cue diagnosticity | Negative word-of-mouth | Stereotype content model | Corporate Social Responsibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-01-2024-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272596