Silo busting : how to execute on the promise of customer focus
Ranjay Gulati
| Year of publication: |
2009
|
|---|---|
| Authors: | Gulati, Ranjay |
| Published in: |
Harvard business review on collaborating across silos. - Boston, Mass. : Harvard Business Press, ISBN 978-1-4221-7561-3. - 2009, p. 101-124
|
| Subject: | Vertrieb | Physical distribution | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003856414