Silver Business in Japan :Implications of Demographic Change forHuman Resource Management and Marketing

The deeply rooted changes in the structure of the Japanese population raise a number of critical questions that companies need to address. Demographic change is already influencing human resource management, marketing and sales in many companies today. This trend is likely to continue.Although in times of a global economic and financial crisis, many companies are dealing with topics that seem to be more urgent, German companies doing business in Japan need to face the challenges of demographic change if they want to be successful in this market in the future. At the same time, being engaged in a rapidly aging market like Japan provides the chance to learn early from successful examples and solutions and apply them to the global market situation. Demographic change reflects a global megatrend affecting all industrialized European countries and, with some delay, also several of the emerging markets....