Simple models for monitoring new product performance
Igal Ayal
| Year of publication: |
1975
|
|---|---|
| Authors: | Ayal, Igal |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 6.1975, p. 221-236
|
| Subject: | Absatzplanung | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Ang. The paper is based on part of the author's dissertation, submitted to the Harvard Business School in February 1972 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001840558