Simple rules for making alliances work : conventional advice about alliances hasn't reduced their dismal failure rate. Success repquires shifiting your focus to a complementary set of principles
Year of publication: |
2007
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Authors: | Hughes, Jonathan ; Weiss, Jeff |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 11, p. 122-131
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Subject: | Strategische Allianz | Strategic alliance | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor |
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