Simulating the evolution of market shares : the effects of customer learning and local network externalities
Year of publication: |
2014
|
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Authors: | Zhao, Liangjie ; Duan, Wenqi |
Published in: |
Computational economics. - Dordrecht [u.a.] : Springer, ISSN 0927-7099, ZDB-ID 1142021-2. - Vol. 43.2014, 1, p. 53-70
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Subject: | Market evolution | Technology diffusion | Customer learning | Local network externalities | Netzwerkökonomik | Network economics | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Lernprozess | Learning process | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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