Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement
| Year of publication: |
2010
|
|---|---|
| Authors: | Cauberghe, Verolien ; De Pelsmacker, Patrick ; Janssens, Wim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 9, p. 972-979
|