Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Constant Pieters, Rik Pieters, and Aurélie Lemmens
| Year of publication: |
2022
|
|---|---|
| Authors: | Pieters, Constant ; Pieters, Rik ; Lemmens, Aurélie |
| Subject: | measurement error | moderation analysis | research methods | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Statistischer Fehler | Statistical error | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221077266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389255