Six Sigma deployment in sales and marketing : enhancing competitive advantages
Pankaj M. Madhani
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 14.2017, 2, p. 40-63
|
| Subject: | Qualitätsmanagement | Quality management | Wettbewerbsvorteil | Competitive advantage | Verkauf | Selling | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750195