Skin "fairness" : culturally embedded meaning and branding implications
Year of publication: |
2011
|
---|---|
Authors: | Verma, Harsh V. |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 12.2011, 2, p. 193-211
|
Subject: | Ethnische Diskriminierung | Ethnic discrimination | Biologische Daten | Biological data | Gerechtigkeit | Justice | Markenführung | Brand management | Indien | India |
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