Skippable video ads : the impact of ad avoidance technologies on online two-sided platforms

Soumyakanti Chakraborty (Associate Professor, XLRI Xavier School of Management), Sumanta Basu (Associate Professor, IIM Calcutta), Megha Sharma (Assistant Professor, IIM Calcutta)

Year of publication:	October 2015
Authors:	Chakraborty, Soumyakanti ; Basu, Sumanta ; Sharma, Megha
Publisher:	Calcutta : Indian Institute of Management Calcutta
Subject:	Digitale Plattform \| Digital platform \| Share Economy \| Sharing economy \| Filmproduktion \| Film production \| Fernsehwerbung \| Television advertising

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