Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?
Year of publication: |
1994
|
---|---|
Authors: | Villas-Boas, J. Miguel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 13.1994, 2, p. 190-202
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competitive strategy | advertising policy | advertising agency |
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