Slicing the cake without baking it : opportunistic platform entry strategies in digital markets
Kimmo Karhu, Paavo Ritala
| Year of publication: |
2021
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|---|---|
| Authors: | Karhu, Kimmo ; Ritala, Paavo |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 54.2021, 5, p. 1-18
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| Subject: | Digital resources | Platform competition | Platform strategy | Value capture | Value creation | Betriebliche Wertschöpfung | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Markteintritt | Market entry | Online-Marketing | Internet marketing | Strategisches Management | Strategic management | Wettbewerb | Competition | Social Web | Social web | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2020.101988 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198146