Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
| Year of publication: |
2000
|
|---|---|
| Authors: | Bloom, Paul N. ; Gundlach, Gregory T. ; Cannon, Joseph P. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 2, p. 92-108
|