Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
| Year of publication: |
2005
|
|---|---|
| Authors: | Beverland, Michael ; Ewing, Michael |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 48.2005, 5, p. 385-391
|
| Publisher: |
Elsevier |