Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
| Year of publication: |
2005
|
|---|---|
| Authors: | Beverland, Michael ; Ewing, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 48.2005, 5, p. 385-392
|