Small Business Marketing For Dummies

Small Business Marketing For Dummieshelps you promote your business.It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more.Inside you will learn how to:Create an achievable marketing planUse social media and the web to attract and keep customersCommunicate with your customers through winning emails, newsletters, blogs and moreMake use of affordable advertising solutions in print and other mediaGet great PR for your business Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK. Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and columnist. Visit her website at www.bizstrong.com.