Small changes make a big difference : the impact of visual symbol color lightness on destination image

Yun He, Xiao Li, and Ke Zhong

Year of publication:	2024
Authors:	He, Yun ; Li, Xiao ; Zhong, Ke
Subject:	destination image \| visual symbols \| color lightness \| mental imagery \| Markenimage \| Brand image \| Destinationsmanagement \| Destination management \| Herkunftsbezeichnung \| Designation of origin \| Visualisierung \| Visualization \| Werbewirkung \| Advertising effects \| Fotografie \| Photograph \| Experiment \| Konsumentenverhalten \| Consumer behaviour

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