Small exporting firms' choice of exchange mode in international marketing channels for perishable products : a contingency approach
Valeria Nyu, Frode Nilssen, Destan Kandemir
| Year of publication: |
2022
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|---|---|
| Authors: | Nyu, Valeria ; Nilssen, Frode ; Kandemir, Destan |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 1, p. 1-15
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| Subject: | Commitment | Contingency framework | Exchange mode | Exporting | Flexibility | Small firms | Trust | KMU | SME | Internationales Marketing | International marketing | Kontingenztheorie | Contingency theory | Vertriebsweg | Distribution channel | Exportwirtschaft | Export sector | Export | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2021.101919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206733