Smart experimentation : moving in-market with maximum velocity and minimum risk
Naveed Moosa and Joe Lee
| Year of publication: |
2012
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|---|---|
| Authors: | Moosa, Naveed ; Lee, Joe |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338X. - Vol. 13.2012, 3, p. 118-123
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010005841