Smart inspiration at the point of sale : connecting in-store ad-impressions with purchase data
Prof. Dr. Dennis Herhausen, Prof. Dr. Sven Henkel
| Year of publication: |
2018
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|---|---|
| Authors: | Herhausen, Dennis ; Henkel, Sven |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 35.2018, 6, p. 26-33
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| Subject: | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003306