Smart marketing : a way out of smallness of MSMEs
Mukesh Gulati, Samgeeta Agasty
| Year of publication: |
January 2016
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|---|---|
| Authors: | Gulati, Mukesh ; Agasty, Samgeeta |
| Published in: |
Research bulletin / The Institute of Cost Accountants of India. - Kolkata : [Verlag nicht ermittelbar], ISSN 2230-9241, ZDB-ID 2830259-X. - Vol. 41.2015/2016, 4, p. 112-128
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| Subject: | Micro Small and Medium enterprises (MSMEs) | Marketing | Branding | Cluster | KMU | SME | Kleinstunternehmen | Micro business | Indien | India | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556180