Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
Jagmohan Raju; Z. John Zhang
| Year of publication: |
2010
|
|---|---|
| Authors: | Raju, Jagmohan Singh ; Zhang, Z. John |
| Other Persons: | Raju, Jagmohan Singh (contributor) |
| Publisher: |
Upper Saddle River, NJ : Wharton School Publ. |
| Subject: | Preismanagement | Pricing strategy | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XII, 212 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 0-13-149418-X ; 978-0-13-149418-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908722