SME Internationalization Strategies : Innovation to Conquer New Markets
Year of publication: |
2018
|
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Authors: | Dominguez, Noémie |
Publisher: |
London : ISTE Ltd. Hoboken, NJ : John Wiley & Sons, Incorporated |
Subject: | KMU | SME | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Innovation | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management |
Extent: | 1 online resource (365 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-51643-9 ; 978-1-78630-153-6 ; 978-1-78630-153-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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