SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Maciej Mitręga
| Year of publication: |
2023
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|---|---|
| Authors: | Mitręga, Maciej |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 129-146
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| Subject: | Dynamic capabilities | networking capabilities | SME | PLS-SEM | Export | brand assets | coercive power use | KMU | Dynamische Kompetenzen | Unternehmensnetzwerk | Business network | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306717