Smellizing cookies and salivating : a focus on olfactory imagery

Aradhna Krishna; Maureen Morrin; Eda Sayin

Year of publication:	2014
Authors:	Krishna, Aradhna ; Morrin, Maureen ; Sayin, Eda
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 18-34
Subject:	Backwaren \| Bakery product \| Konsumentenverhalten \| Consumer behaviour \| Neurowissenschaften \| Neuroscience \| Werbepsychologie \| Psychology of advertising \| Konsumgütermarketing \| Consumer goods marketing

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