Smes combating turbulence : examining the role of pricing capability in mitigating market turbulence and improving business performance
Year of publication: |
2023
|
---|---|
Authors: | Ranjan, Piyush ; Nayak, Jogendra Kumar |
Subject: | capabilities | orientation | performance | Price | resources | KMU | SME | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view |
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