So You Want to Start a Business : The 7 Step Guide to Create, Start & Grow Your Own Business

Intro -- Title -- Copyright -- Content -- Foreword -- Introduction -- Technology and trends -- So what's stopping you? -- My story -- Starting your business: seven essential elements -- 1. You -- Are you escaping from or moving towards? -- Living the dream, but whose dream? -- Doona days: pros and cons -- Doona days: your 'why' -- Do you have what it takes? -- Are your personal finances in order? -- Do you have a business mindset? -- 2. Your Idea -- Choosing one main idea to work on -- Do you solve a real problem with your business idea? -- Is your idea simple to develop? -- Is your idea better than the rest? -- Who owns the IP? -- 3: Your Clients -- Identifying your ideal client -- Creating an ideal client avatar -- What problem is your ideal client really looking to solve? -- How does your ideal client solve their problem at the moment? -- What's your true value? -- 4. Your Brand -- Developing a clear brand -- Connecting with your audience -- Establishing the voice of your business -- Creating collateral -- Consistency -- 5. Your Structure -- Is your business a 'keeper' or a 'build to sell'? -- What legal business structure will work best for you? -- Risk management and insurances -- Compliance matters -- The importance of establishing systems and processes -- The power of a support team -- 6. Your Finances -- Business startup costs -- Funding your startup -- Your break-even point -- Pricing -- Taxes -- Keeping up with your financials -- Managing cash flow -- 7. Your Marketing -- What is marketing? -- Your client journey map -- Marketing channels -- Putting together a marketing plan -- Conclusion: Run With It! -- Free Gift For You -- References -- Acknowledgements -- About the author -- About Healthy Numbers and additional resources.