Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Year of publication: |
2022
|
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Authors: | Khan, Asad ; Sajad Rezaei ; Naser Valaei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-11
|
Subject: | Advertising (ad) avoidance | Fuzzy sets/qualitative comparative analysis (fs/QCA) | Retailing | Shopping cart abandonment | Social commerce | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Deutschland | Germany | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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