Social Communication in Advertising.
Year of publication: |
2018 ; 4th ed.
|
---|---|
Authors: | Leiss, William |
Other Persons: | Kline, Stephen (contributor) ; Jhally, Sut (contributor) ; Botterill, Jackie (contributor) ; Asquith, Kyle (contributor) |
Publisher: |
Milton : Routledge |
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Kommunikation | Communication | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web |
Extent: | 1 online resource (442 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-351-60290-7 ; 978-1-138-09455-0 ; 978-1-138-09455-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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