Social CRM : zielgruppenorientiertes Kundenmanagement mit Social Media
Goetz Greve
| Year of publication: |
2011
|
|---|---|
| Authors: | Greve, Goetz |
| Published in: |
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-8349-2589-6. - 2011, p. 261-285
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Strategie | Strategy | Performance-Messung | Performance measurement |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156582