Social effects of advertising and personal communication on the elderly consumer
Year of publication: |
1987
|
---|---|
Authors: | Smith, Ruth Belk |
Other Persons: | Moschis, George P. (contributor) ; Moore, Roy L. (contributor) |
Published in: |
Advances in marketing and public policy : a research annual. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1048-1540, ZDB-ID 635995-4. - Vol. 1.1987, p. 65-92
|
Subject: | Werbepsychologie | Psychology of advertising | Altersgruppe | Age group |
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