Social good or self‐interest : Incentivizing consumer social media engagement behaviour for health messages
| Year of publication: |
2021
|
|---|---|
| Authors: | Siuki, Helen ; Webster, Cynthia |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 8 (08.06.), p. 1293-1313
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21517 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012633128