Social influence and contextual utilization of customer relationship management technology in an international field sales organization
David S. Baker
| Year of publication: |
2014
|
|---|---|
| Authors: | Baker, David S. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 4, p. 263-285
|
| Subject: | culture | customer relationship management | international | marketing | normative | sales | sales force automation | social influence | technology acceptance | technology utilization | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474280