Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem
| Year of publication: |
2012
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| Authors: | Dahl, Darren W ; Argo, Jennifer J ; Morales, Andrea C |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2012, 5, p. 860-872
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