Social legitimacy versus distinctiveness : mapping the place of consumers in the mental representations of managers in an institutionalized environment
Damien Chaney; Roger Marshall
| Year of publication: |
2013
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|---|---|
| Authors: | Chaney, Damien ; Marshall, Roger |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1550-1558
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| Subject: | Sponsoring | Sponsorship | Institutionenökonomik | Institutional economics | Kognition | Cognition | Kultursektor | Cultural sector | Musikveranstaltung | Musical performance | Frankreich | France | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757030