Social marketing and behaviour change : models, theory and applications

Linda Brennan; Wayne Binney; Lukas Parker; Torgeir Aleti; Dang Nguyen

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher

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Year of publication:	c 2014
Other Persons:	Brennan, Linda (contributor) ; Binney, Wayne (contributor) ; Parker, Lukas (contributor) ; Aleti, Torgeir (contributor) ; Nguyen, Dang (contributor)
Publisher:	Cheltenham [u.a.] : Edward Elgar
Subject:	behaviour change \| Social Marketing \| Social marketing
Description of contents:	Table of Contents [gbv.de]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW