Social Marketing as Transformational Marketing in Public Services
Year of publication: |
2012
|
---|---|
Authors: | Peattie, Sue ; Peattie, Ken ; Thomas, Robyn |
Published in: |
Public management review. - Abingdon : Taylor & Francis, ISSN 1471-9037, ZDB-ID 2046437X. - Vol. 14.2012, 7 (1.10.), p. 987-1011
|
Saved in:
Saved in favorites
Similar items by person
-
Social Marketing as Transformational Marketing in Public Services
Peattie, Sue, (2012)
-
Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue, (2012)
-
Social Marketing to Extinguish Fire-Setting Behaviour
Davies, Fiona, (2011)
- More ...