Social marketing : changing consumer behavior for the better
Year of publication: |
2019
|
---|---|
Authors: | Pharr, Jennifer R. ; Lough, Nancy L. |
Published in: |
Marketing and humanity : discourses in the real world. - Newcastle upon Tyne, UK : Cambridge Scholars Publishing, ISBN 1-5275-1850-7. - 2019, p. 229-252
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
-
Gordon, Ross, (2015)
-
Chan, Kara, (2016)
-
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming, (2018)
- More ...
-
I am Bolder : a social cognitive examination of road race participant behavior
Lough, Nancy L., (2016)
-
Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R., (2012)
-
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L., (2014)
- More ...