Social marketing : global perspectives, strategies and effects on consumer behavior
W. Douglas Evans, Ph.D. (Professor of Prevention and Community Health & Global Health, The George Washington University, Milken Institute School of Public Health, Washington, DC, USA), ed.
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Evans, W. Douglas (contributor) |
| Publisher: |
New York, NY : Nova Publishers |
| Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Corporate Social Responsibility | Corporate social responsibility | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
| Extent: | ix, 208 pages Ill., graph. Darst. 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enth. 10 Beitr. Includes index PrefaceSocial marketing research paradigm / W. Douglas EvansBehavioral Economics and Social Marketing : Toward Integrated Approaches to Behavior Change / Alec Ulasevich The framework for corporate social responsiveness and public perceptions of undertakings by companies insights from uganda / Vincent Bagire, John Bosco Kakooza, Grace Nalweyiso Social marketing and new media technologies / W. Douglas Evans Social marketing to support adoption, evaluation, and continuous improvement of health information technologies in clinical care / Lila J. Finney Rutten, Robert D., Patricia E., Jon Ebbert, Sarah M. Greene, Larissa Nekhlyudov, James W. Dearing and others Development of a theory-driven, web-based behavioral change support system for environmentally friendly mobility behavior / Sebastian Bamberg, Grit Behrens, Minja Bergmeyer, Katrin Brewitt, Michael Papendick, Jonas Rees, Jacek Zielinski Understanding of public service advertisements among chinese children / Kara Chan, Anqi Huang How is social media used to promote youth wellbeing? : an examination of twitter use among national mental health organisations / Ann Dadich Social marketing programs in brazil : metrics and social media approaches / Paulo Ricardo dos Santos Meira, Cristiane Pizzutti dos Santos and others Applying segmentation to social marketing breastfeeding behaviour / Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo Gouveia Rodrigues and other Index. |
| ISBN: | 978-1-63482-597-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011335076