Social marketing : strategies for changing public behavior
Philip Kotler; Eduardo L. Roberto
| Year of publication: |
1989 ; 1. pr
|
|---|---|
| Authors: | Kotler, Philip ; Roberto, Eduardo L. |
| Publisher: |
New York [u.a.] : Free Press [u.a.] |
| Subject: | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Social Marketing | Social marketing | Marketingtheorie | Marketing theory | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XII, 401 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 371 - 389 |
| ISBN: | 0-02-918461-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000507174