Social marketing to protect the environment : what works
Doug McKenzie-Mohr ... [et al.]
| Year of publication: |
2012
|
|---|---|
| Other Persons: | McKenzie-Mohr, Doug (contributor) |
| Publisher: |
Thousand Oaks : SAGE Publications |
| Subject: | Social Marketing | Social marketing | Umweltschutz | Environmental protection | Verantwortung | Responsibility | Umweltmanagement | Environmental management | Soziomarketing | Umweltbewusstsein | Umweltbezogenes Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 237 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheinungsjahr in Vorlageform:c2012 |
| ISBN: | 978-1-4129-9129-2 |
| Classification: | Umweltfreundliche Nutzung natürlicher Ressourcen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547502