Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Paul Gillin; Eric Schwartzman
| Year of publication: |
2011
|
|---|---|
| Authors: | Gillin, Paul ; Schwartzman, Eric |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Social Marketing | Social marketing | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Business-to-Business-Marketing | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] |
| Extent: | XXII, 250 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-470-63933-7 ; 978-0-470-93973-4 ; 978-0-470-93972-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860314