Social media affecting tour operators' customer loyalty
Year of publication: |
2013
|
---|---|
Authors: | Senders, Astrid ; Govers, Robert ; Neuts, Bart |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 1/2, p. 41-57
|
Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Reisevermittler | Travel agency | Niederlande | Netherlands | Belgien | Belgium |
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