Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
| Year of publication: |
2013
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| Authors: | Goh, Khim-Yong ; Heng, Cheng-Suang ; Lin, Zhijie |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 24.2013, 1, p. 88-107
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